Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time.
During AS media, the coursework set was to create a film opening; my group decided to create a horror genre film opening. Using several different analysis's and techniques such as questionnaires and focus groups we were able to create "what made a good horror opening" and what conventions were needed. Our task for the second year however was to create a music video which my group chose a indie genre music video.
The research into textual analysis' was a main influence into what we decided to include within both sets of coursework. In the first year, my group divided the task of analysis up where we each looked at one example and analysed it in our own way. One of the films used with Anabelle which was a good example in the connection of our idea of including "creepy dolls". It was this film which gave use ideas on the props and music style to use. Even though the film wasn't directly linked, the horror genre was still conveyed in the film opening. Another film that my group analysis was Child's play which helped us gain ideas of different camera shots to include, for example fast jump shots in order to build up the tension until the end of the opening when the audience are jumped as if a cliff hanger drawing them into the rest of the film. However this year for the music video, we each looked at 3 different music videos which was much more useful in showing us what conventions we were to used in our final production. For example, I looked at videos such as Troye Sivan's "Youth"
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